Vision 4 Bowls

Capturing and Creating Sporting Memories
A picture tells a thousand words of a bowls match as it unfolds on and off the rink - when you change the angle, you change the view by engaging with your loyal and supportive new audience around the globe.

I am often asked why Sporting Highlights (Vision 4 Bowls) uses the phase ‘A picture tells a thousand words of a bowls match as it unfolds on and off the rink.’ Well, the art of storytelling is older than time itself and is the process of weaving language and images into a coherent narrative that allows audiences to experience events as if they were part of the story itself by engaging them from the start and keeps them returning for more>

For the past 18 years, I have watched hundreds – well probably thousands – of bowls matches around the world and the one thing in common until recently is players turn up, play bowls and leave and if you’re lucky, someone will put the final end score up on the board or you have to wait until the winner is announced to find out what happened, but whilst focusing on relatable experiences and struggles, you can make your audience feel connected to the narrative by using photos, short videos clips and the written word which brings it to life making the event more memorable.